Flatfile | but it could be a Levi’s advert

 Flatfile | but it could be a Levi's advert

Flatfile | but it could be a Levi’s advert
7 December 2013 – 22 February 2014
Eastside Projects will be closed 22 December – 8 January.
Preview Friday 6 December, 7–9pm

Eastside Projects presents ‘but it could be a Levi’s advert’, an exhibition by Tom Ireland and Mathew Parkin in Flatfile, a plan-chest sited within the gallery.

‘but it could be a Levi’s advert’ explores mutual concerns within Ireland and Parkin’s individual practices. This new work, made in conversation, presents a tapestry of digitally produced, appropriated imagery, that explores the importance of brands in shaping and communicating identity. Informed by aspirational and often sexualised advertising modes, as well as intertextuality from film and popular culture, ‘but it could be a Levi’s advert’ investigates cultural myth-making, distance and issues of approximation as these symbolic brands are appropriated, re-appropriated and re-structured by smaller social groups.

This is the sixth iteration of Flatfile, a project initiated as a platform for participants to make new connections through the development of new work.

Tom Ireland (b. 1984) lives and works in Blackpool, UK.
His practice is centred around broad notions of space and the things which fill it. Recent projects include The Golden Coast, Untitled Gallery, Manchester (2013); Easy Does it, David Dale Gallery, Glasgow; Aid & Abet, Cambridge; and Supercollider Contemporary Art Projects, Blackpool, (2013); Notes on Westward Expansion, Bloc Projects, Sheffield (2012); No Now!, Space Station 65, London (2012); and Everyday we are apart, I miss you more then ever, South Square Gallery, Bradford (2011). Since 2008 Ireland has been the Director and Curator of Supercollider | Contemporary Art Projects, based in Blackpool, UK.

Mathew Parkin (b. 1987, Wakefield, UK) lives and works in Birmingham, UK.
Working with sculpture, video and graphics to position his subjectivity in relationship to mass and niche production. Recent projects include One Touch, The Telfer Gallery, Glasgow (2013); Performance Fetish, SWG3, Glasgow (2013; LAN Party, Two Queens, Leicester (2013); When Passive Aggressive Strategies Fail to Get Results, Supercollider, Blackpool (2012); HELD, Liverpool Biennial (2012); Turn It On Again, Motel De Nowhere, London (2012); Oliver Braid: You’ll Get Used To It, Tramway, Glasgow (2012); and Dovble Trovble, Centre for Contemporary Arts, Glasgow (2012).